Sunday, 11 January 2009

Vietnam Advertising Festival.

This even was celebrated from 18-12 to 20-12, unfortunately, i cannot participate on it. However, I still made a background to celebrate for this event.
My concept is very simple, when I placed the logo of this event in the center. In this case, I would like to make an image which can catch the eyes of the viewer as well as extremely impact, so that I used many colorful elements. In this assignment, layer style played an important role in my work, because I applied it for my logo and slogan. The effect of this layer style to make branding and slogan is stood out the rest of pictures. That's why, although, I used a lot of elements, the viewers still take the attention to the logo of the event.

Image Manipulation

This week is a very busy week, when I have two final exams behind my back. However, doing creative things is always my like, and I still try do them every week. In this time, I do a picture by mixing many elements that I can get free from the stock resource. I would like to create a picture which can reflect the digital age right now, when everyone owns at least one digital device. And then I choose a DVD player as a representation.
In this case, I used the elements including a rocker, a dancer, and a basketball player, and i combined them together to make an active, and amazing atmosphere. The images looked flat and fake is one of the most consideration in image manipulation, and shadow or reflection are the best way to fix this problem. In this situation, I used reflection. After combining all elements, I placed
them in the center to stand out them. Furthermore, about the background, I am very happy with it. I used mask effect for my background, and created the waves which is acted as analogue signal to get the movement effect.

Sunday, 4 January 2009

My Linh Dental Logo

This is the first time, I designed a commercial logo, so that I am very happy when my client accepted.
The requirement of the client is that the logo must be related to the occupation, high fine art, and it can help to popular the branding name.
My client's dental is named "My Linh", and my idea was started from the M and L character. I drew two characters as a tooth. Drawing is not my strength, and it was more hard to do with a mouse. However, I have a friend who has a 9x12 "Wacom Graphire 2" tablet which is one of my greatest wish, and I borrowed it during one week to finish this assignment. I set the M in organe and L in 50% black, but i don't like both of them. When I finished my artwork, I was very confused in using color for this logo, because I have not ever faced it yet. In the end, I use orange and 50% black, because I thought it would release a good combination. And in the below the logo, I placed the branding name and slogan which is meaned " Smile for life" in English.

Poster - Johnson&Johnson

That is the poster I made for the Johnson&Johnson Vietnam to advertise a product that protects and disinfects for medical equipments. There are three advantages in this product: fast, low temperature, and high user protection, and I depended on them to carry out my idea.
First of all, I set blue to my main color, because of its cool effect. This color made my design look bright, fresh, and full of vitality.
On the other hand, I placed the product among the green grass as well as set a strong beam light to apply dominance concept in this case. This effect will help to let the eyes of customer focus on the product instead of the other elements. And then in the second one, I apply the movement theory on it. The car went fast from the product, and I would like to use this thing to mention the unique advantage of it.

Saturday, 20 December 2008

Propaganda poster.

Vietnam is country where have a huge number of traffic accidents, and the number one reason is related to wine. In my design, I build up a wine bottle, and inside it I use the symbol of death and the word "Tai nan" (it means accident in English). I want to demonstrate the harm of wine that driver can be affected when they are driving after drinking.
In addiction, I use the arrows with the color are modified from black when it is inside the bottom of the bottle, and yellow when it is outside. I mean that when people live in wine; the world around them just a dark color and hopeless. And the only way to help their soul is that come out this part.
Furthermore, in this work, the bottle in the foreground, the road in the middle and the wheel is the background. I use this concept because I want to carry out the message that the accident does not come from the reason of traffic or road, however it will happen or not base on your behavior and awareness. Drinking is not bad, but it will be bad if you cannot control yourself .

Advertising for American Home

My work is a full-page color advertising in magazine for American Home who has wealth of experience in interior decor.The client's requirement of this work is how to convince the customer with product of American Home.
In this design, I applied the dominance concepts. The advertised product is placed in the center of space with a lager size rather than the other elements. This effect will let the customer's eyes focus on the product, as well as take more attention from them.
I separate my works to three columns, because I wanted to allocate my text clearly. Furthermore, I use the sans-serif typeface to make a stable and strong effect, and because i love the sans-serif font rather than any other fonts.
And finally, in this design, white space is very important. I want to make my design have a wide look and liberal outcome. In addiction, it helped me take the eyes of customer to the main product.

Sunday, 14 December 2008

Certificate of FV hospital

This is the certificate I have made for FV hospital. With the client's requirement, I used the light blue and green in all of these designs, and these two colors appear in its logo as well. In this work, I use the Century Gothic type face because I wanted to make the text look clear, friendly and formal. About the design, I use the normal shape to separate my works as well as to help viewers can distinguish where is the header, body of content and footer.
Futhermore, I place more white space. This effect will help my design get a liberal feeling as well as lots of space will help the letter and letter head look clear and lack of narrowness